WOMi for home service pros
Homeowners ask their neighbors before they hire. Reward those referrals and let WOMi track and pay every one automatically.
30-day free trial · no credit card required · 0% commission
For home services — HVAC, plumbing, electrical, cleaning, landscaping, pest control — homeowners overwhelmingly ask a neighbor, friend, or family member before they hire. A trusted referral converts far better than a cold lead, which makes word of mouth the cheapest way to book more jobs. Instead of paying per-lead fees to directories that resell the same lead to your competitors, reward your own customers for referrals. With WOMi you create a deal (for example, $25 back in store credit on a service call plus $50 cash for every neighbor referred), share it on the invoice, in follow-up texts, or with a yard-sign QR code, and WOMi tracks each referral and pays it automatically through Stripe at 0% commission. Because home-service customers are recurring and clustered by neighborhood, one referral often leads to several jobs on the same street.
Ads charge per click, and most clicks never book. WOMi pays a reward only when a real customer redeems — so you spend on results, not impressions. Move the sliders with your numbers.
Customer Acquisition Cost Calculator
Google Ads
$500 /customer
11 leads → 2 customers
You pay per click — most don't buy.
$25 /customer
Paid only when they redeem.
+ flat $79/mo plan, 0% commission.
Win the same 2 customers with WOMi and keep
$871/month
That's 87% of your ad budget back, after WOMi's flat $79/mo plan.
2×
the sales of paid ads
+16%
higher lifetime value
+18%
more likely to stay
Lead costs: WordStream & LocaliQ 2024–25 local-service averages (Yelp estimated; all editable). Referral data: McKinsey 2010; Journal of Marketing 2011. Estimates only.
Reward the customer, reward the referral — you fund only what you choose.
$25 store credit
+ $50 cash per neighbor referred
$20 store credit
+ $50 cash per neighbor referred
$150 cash back
+ $150 cash per neighbor referred
The deal card your customers see and tap to claim.
Customers find you by the brands and services they already search for. Whether they're looking for AC repair, Furnace repair, Water heater install, or anything else you offer, every visit and referral is rewarded, tracked, and paid out automatically.
Pick a cashback or store-credit reward for customers and a bonus for every friend they refer. Two minutes, no code.
Drop the link in a text, post it on Instagram, or print the QR for your counter. Customers claim in any browser.
WOMi tracks every redemption, shows you exactly who sent each customer, and pays the reward automatically through Stripe — 0% commission on your sales.
the sales of paid ads, driven by word of mouth
higher lifetime value than non-referred customers
more likely to stay loyal
Directional figures from referral-marketing research: McKinsey (2010); Schmitt, Skiera & Van den Bulte, Journal of Marketing (2011). Your results depend on your offer and audience.
Through referrals from past customers, since homeowners ask neighbors before they hire. WOMi rewards those referrals and only charges when a referred job books — unlike lead directories that charge per shared lead and resell it to competitors.
Around $50 per referral on a service call, up to $150 on a large install. With recurring maintenance and neighborhood clustering, one referral often turns into several jobs, so the reward is highly profitable.
Yes. WOMi attributes every referral to its source, so partners like realtors and property managers get rewarded and paid automatically.
No — 0% commission and no per-lead fees. You pay a flat monthly rate and fund only the rewards you offer.
Starter $39/mo · Growth $79/mo · 30-day free trial · 0% commission
Create your first deal in minutes. 30-day free trial, no credit card, 0% commission.