WOMi for salons & barbershops
Turn every great cut into your next new client
People ask 'who does your hair?' every day. Reward those referrals and let WOMi track and pay every one automatically.
Pay only when a customer redeems0% commission on your salesCustomers claim in any browser
The problem
Why ads underperform for hair salons & barbershops
- 01
Booking-app ads and discount sites take a cut and bury your salon's brand.
- 02
Clients rave about their stylist to friends — but that referral never makes it back to a booking.
- 03
Deep discounts attract one-time bargain seekers, not loyal regulars.
See what a customer really costs you
Ads charge per click, and most clicks never book. WOMi pays a reward only when a real customer redeems — so you spend on results, not impressions.
Customer Acquisition Cost Calculator
$1,000
$50
$15
35%
Google Ads
$143 /customer
20 leads → 7 customers
You pay per click — most don't buy.
$15 /customer
Paid only when they redeem.
+ flat $79/mo plan, 0% commission.
Win the same 7 customers with WOMi and keep
$816/month
That's 82% of your ad budget back, after WOMi's flat $79/mo plan.
2×
the sales of paid ads
+16%
higher lifetime value
+18%
more likely to stay
Lead costs: WordStream & LocaliQ 2024–25 local-service averages (Yelp estimated; all editable). Referral data: McKinsey 2010; Journal of Marketing 2011. Estimates only.
How WOMi works
One offer, live everywhere your customers already are — and you only pay when it works.
1
Create one deal
Pick a cashback or store-credit reward for customers and a bonus for every friend they refer. Two minutes, no code.
2
Share it anywhere
Drop the link in a text, post it on Instagram, or print the QR for your counter. Customers claim in any browser.
3
Pay only for results
WOMi tracks every redemption, shows you exactly who sent each customer, and pays out automatically through Stripe.
Deals salons and barbershops run on WOMi
One deal, ready for every place your customers find you — in the app, on social, and on a sign at your counter.
The deal card
H
H
Hair Salons & BarbershopsPersonal care
Cut & color service
Claim and redeem in any browser — no app.
Get$15credit
+ $20 cashfor every friend you refer
Claim deal · get $15
Powered by WOMi
Social story
H
womiapp.com/your-deal
Haircut & style
Hair Salons & Barbershops
Get$8credit
+ $15 cashfor every friend you refer
Hyourshop2h
Send message
Counter sign
H
HHair Salons & Barbershops
Men's cut + beard trim
Claim and redeem in any browser.
Get$5credit
+ $10 cashfor every friend you refer
Scan to claim
Powered by WOMi
Why referrals win
Referred customers are simply better customers
2×
the sales of paid ads, driven by word of mouth
+16%
higher lifetime value than non-referred customers
+18%
more likely to stay loyal
Directional figures from referral-marketing research: McKinsey (2010); Schmitt, Skiera & Van den Bulte, Journal of Marketing (2011). Your results depend on your offer and audience.
The bottom line
The cheapest way for salons and barbershops to get new customers
Average salon tickets run $60-$120, so a $15 store-credit referral is cheaper than the $50+ Google CPL salons typically see — and the credit comes back as revenue on the next visit.
A great cut or color walks out the door and gets complimented all week — which is why salons and barbershops grow faster on referrals than on ads. The cheapest way to fill your chairs and your stylists' books is to reward the clients who already get asked 'who does your hair?' With WOMi you create a deal (for example, $15 back in store credit on a cut and color plus $20 cash for every friend referred), share it at checkout, in rebooking texts, or on Instagram, and WOMi tracks each referral and pays it automatically through Stripe at 0% commission. Referred clients book at higher rates and rebook more often because they arrive on a trusted recommendation — and you can reward by stylist so your whole team is motivated to grow their own column.
Questions salons and barbershops ask
How do salons get more clients without discounting?
Reward referrals instead of cutting prices. WOMi lets you give clients cash or credit for sending friends, and you only pay when a referred client books — so you grow without training people to chase discounts.
Can I reward referrals per stylist?
Yes. WOMi tracks who drove each referral, so you can run stylist-level programs and see exactly whose clients are growing the salon.
Do clients need to download an app?
No — they claim in any browser with a link or QR code and cash out from a free WOMi Wallet.
Is there a commission on services?
No — 0% commission. You pay a flat monthly rate and fund only the rewards you choose.
Simple, flat pricing
Starter $39/mo · Growth $79/mo · 30-day free trial · 0% commission
Grow hair salons & barbershops through word of mouth
Create your first deal in minutes — 30-day free trial, no credit card.
Show up for what your customers search
Whether they're looking for Olaplex, Redken, Aveda, or anything else you offer, every visit and referral is rewarded, tracked, and paid out automatically.
OlaplexRedkenAvedaWellaGoldwellL'Oréal Professionnel