WOMi for auto detailers
Get more detailing customers — without paying for ads
Reward every happy customer for sending their car-loving friends. WOMi tracks each referral and pays the reward automatically — you only pay when a real car rolls in.
Pay only when a customer redeems0% commission on your salesCustomers claim in any browser
The problem
Why ads underperform for auto detailing
- 01
Google and Meta ads charge you per click — and most clicks never become a booked detail.
- 02
Your best advertising already happens at pickup, when customers show off the car — but you have no way to capture it.
- 03
Discount sites and lead-gen apps take a cut of every job and bury your brand.
See what a customer really costs you
Ads charge per click, and most clicks never book. WOMi pays a reward only when a real customer redeems — so you spend on results, not impressions.
Customer Acquisition Cost Calculator
$1,000
$25
$20
20%
Google Ads
$125 /customer
40 leads → 8 customers
You pay per click — most don't buy.
$20 /customer
Paid only when they redeem.
+ flat $79/mo plan, 0% commission.
Win the same 8 customers with WOMi and keep
$761/month
That's 76% of your ad budget back, after WOMi's flat $79/mo plan.
2×
the sales of paid ads
+16%
higher lifetime value
+18%
more likely to stay
Lead costs: WordStream & LocaliQ 2024–25 local-service averages (Yelp estimated; all editable). Referral data: McKinsey 2010; Journal of Marketing 2011. Estimates only.
How WOMi works
One offer, live everywhere your customers already are — and you only pay when it works.
1
Create one deal
Pick a cashback or store-credit reward for customers and a bonus for every friend they refer. Two minutes, no code.
2
Share it anywhere
Drop the link in a text, post it on Instagram, or print the QR for your counter. Customers claim in any browser.
3
Pay only for results
WOMi tracks every redemption, shows you exactly who sent each customer, and pays out automatically through Stripe.
Deals auto detailers run on WOMi
One deal, ready for every place your customers find you — in the app, on social, and on a sign at your counter.
The deal card
Devontly Auto SpaAutomotive
Full interior & exterior detail
Claim and redeem in any browser — no app.
Get$20credit
+ $20 cashfor every friend you refer
Claim deal · get $20
Powered by WOMi
Social story
womiapp.com/full-detail
Express wash & wax
Devontly Auto Spa
Get$10credit
+ $15 cashfor every friend you refer
devontlyautospa2hSend message
Counter sign
Devontly Auto SpaInterior deep clean & steam
Claim and redeem in any browser.
Get$15credit
+ $20 cashfor every friend you refer
Scan to claim
Powered by WOMi
Private partner deals
Pay your dealer referrals automatically — no cash handoffs
Plenty of detail shops get steady work from dealerships and salespeople sending fresh buyers their way. WOMi turns that into a clean, tracked channel: create a private deal — kept off the public feed — share the link with your partners, and the moment their customer redeems at your shop, your partner is paid automatically through Stripe. No envelopes, no forgotten promises, no messy books.
- Partners paid automatically the moment a car is redeemed
- Every referral tracked and documented — clean books, zero cash
- Private link, never shown on the public deal feed
- See which dealers and salespeople send you the most work
Private partner deal
Dealership sends a buyer
Through your private partner link — never on the public deal feed.
Customer redeems
They claim and redeem the deal at your shop — you just scan.
Partner paid — automatically
Stripe pays the moment it's redeemed. Every referral tracked and documented.
Why referrals win
Referred customers are simply better customers
2×
the sales of paid ads, driven by word of mouth
+16%
higher lifetime value than non-referred customers
+18%
more likely to stay loyal
Directional figures from referral-marketing research: McKinsey (2010); Schmitt, Skiera & Van den Bulte, Journal of Marketing (2011). Your results depend on your offer and audience.
The bottom line
The cheapest way for auto detailers to get new customers
Most detailers run $150-$300 average tickets, so a $20 cashback offer costs roughly 7-13% of revenue per acquired customer — versus $25+ in Google CPL where most clicks never book.
The cheapest, most reliable way for an auto detailing shop to get new customers is to turn the customers you already have into referrers. Detailing is a high-trust, visual, word-of-mouth business: people notice a freshly detailed car and ask who did it. WOMi makes that moment pay off — you create one deal (say, $20 back in store credit on a full detail plus $20 cash for every friend they refer), share it through the channels you already use (Instagram, a text, a QR code at the counter), and WOMi handles the rest. Every redemption and referral is tracked, rewarded, and paid out automatically through Stripe, with 0% commission on your sales. Referred customers convert and come back at far higher rates than ad clicks — so you spend on results, not impressions.
Questions auto detailers ask
How do I get more auto detailing customers without ads?
Reward referrals. Detailing spreads by word of mouth — a freshly detailed car is its own billboard. With WOMi you offer existing customers cash or store credit for referring friends, and you only pay when a referred customer actually books. It's pay-for-results acquisition instead of pay-per-click.
What reward should a detailing shop offer?
Most detailers do well offering $15–$25 back to the customer plus $10–$20 per friend they refer. The reward comes out of the margin on a job you wouldn't have won otherwise, so it pays for itself on the first referred booking.
Do my customers need to download an app?
No. Customers claim and redeem in any browser with a link or QR code, and rewards land in a free WOMi Wallet they can cash out to their bank — no friction at the counter.
How is this different from Groupon or discount sites?
Those take a commission on every job and train customers to chase discounts. WOMi charges 0% commission — you pay a flat monthly rate and fund only the rewards you choose. The customer relationship (and their contact) stays yours.
Simple, flat pricing
Starter $39/mo · Growth $79/mo · 30-day free trial · 0% commission
Grow auto detailing through word of mouth
Create your first deal in minutes — 30-day free trial, no credit card.
Show up for what your customers search
Whether they're looking for Ceramic coating, Paint correction, Interior detailing, or anything else you offer, every visit and referral is rewarded, tracked, and paid out automatically.
Ceramic coatingPaint correctionInterior detailingMobile detailingHeadlight restorationFull detail